- Identified key user insights through research and interviews to align with company goals, shaping MVPs and data-driven UI product direction
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- Created end-to-end B2B logistics products and consumer-facing sites such as an MVP website, user portal, dashboard, and custom client sites
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- Developed personas, flows, architecture, wireframes, and high-fidelity design prototypes
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- Designed component libraries and interfaces in line with company branding
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- Conducted comprehensive usability testing and analysis, including A/B testing

- Conducted user research to align insights with company goals and objectives

- Developed personas, flows, roadmaps, sitemaps, wireframes, and prototypes

- Created B2C websites, user portals, and subscription pages

- Designed component libraries and interfaces for platforms in alignment with branding

- Performed thorough usability testing, including A/B testing

- Collaborated with clients to deliver scalable responsive products within deadlines