My name is

amy ayumi swain

I'm a product designer

and digital creative

I enjoy designing with a user centric approach and dedication to an ethno-relative view. I have a passion for creating aesthetic and intuitive interfaces and consider Figma to be my design playground.
Design Strategy
UX/UI Design
User Research
Empathetic Design

Experience

Experience

Experience

1

UX/UI Designer

Virch Merch

Feb 2024 - Now

- Identify key user insights through research and interviews to pair with company goals and objectives, shaping MVPs and data-driven UI product direction

- Shape personas, flows, roadmaps, sitemaps, wireframes and prototypes

- Design component libraries and interfaces for platforms, working with company branding

- Create visual assets such as illustrations, edited images, mockups, animated videos, and other digital assets

- Conduct comprehensive usability testing, including A/B testing
2

Freelance UX Designer

Mar 2023 - Now

- Identify key user insights through research to pair with company goals and objectives

- Shape personas, flows, roadmaps, sitemaps, wireframes and prototypes

- Design interfaces for platforms, working with company branding

- Conduct comprehensive usability testing, including A/B testing

- Communicate with clients to deliver responsive products at scale on deadlines
3

Floral Business Owner

Leinani Florals

Feb 2020 - Sept 2023

- Successfully built a custom floral business with a loyal customer base

- Designed, built, maintained and edited a business website to best fit user needs and meet business goals

- Designed branding, marketing, and visual assets

- Scaled profit growth over 400% in the course of 3 years

- Managed a small team to reach business goals and facilitate customer events/deadlines

- Collaborated with end customers to deliver custom products at scale on deadlines

In my free time I take pictures, play with flowers, and sit down with a needle and thread.

Here’s some of my creations.